Mobile Content is King

Tom Huseby setzt mit seinen Investments verstärkt auf Mobile Content. Der Amerikaner ist Partner der Venture Capital Firma SeaPoint Ventures und verdient als Vorstand von Qpass Geld mit MobileContent. In einem Interview mit WirelessReview.com erläutert Huseby, worauf es seiner Ansicht nach im Mobile Business vor allem ankommt.

Tom Huseby im Interview:

"On keeping mobile content options open: There were a whole bunch of initial attempts to grab a carrier’s entire value add--to provide everything they would ever need. That forced carriers into a commitment that we didn’t think would work with Qpass. So we very carefully constructed both the software product and the model they’re selling it under to be very flexible, and let the carrier control what kind of content they can on-board and off-load in as flexible a manner as possible. We thought there was no way a carrier could possibly decide up front which were the killer apps for their market, and there was no way to segment the market finely enough if you’re committing major effort up front. Anyone who locked themselves in to a single aggregation of content is going to lose."
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"On being the neutral middleman: If there’s a relationship, it’s between the content and the carriers that deliver it. The business relationship is between those two primary partners. All Qpass is doing is facilitating that economic relationship. Believe me, there were so many temptations to get in the middle of that. We don’t even charge the content developers anything. We’re here to make sure it all can flow. We are here to help productize your bitstream."